The goal of this course is to provide participants with a comprehensive understanding of professional 3D product visualization using Cinema 4D and V-Ray. Participants will learn the complete workflow—from creating or importing 3D models, applying realistic materials and lighting, to producing high-quality, photorealistic renderings.

By the end of the course, learners will be able to confidently develop compelling product visuals suitable for design presentations, marketing, advertising, and digital media. The focus is on practical, project-based learning to ensure participants can apply their skills directly in real-world creative and commercial contexts.

- Product and industrial designers who want to present their designs in a compelling and impactful way
- 3D artists, media designers, and creative professionals working in advertising and marketing
- Architects and interior designers who want to visualize products such as furniture or accessories
- Students and career starters in design, animation, or media production
- Teachers and trainers who want to integrate product visualization into their courses

Introduction & Workflow
- What is product visualization? – Applications in design, advertising, and e-commerce
- Overview of Cinema 4D and integration with V-Ray

Modeling & Importing
- Creating simple product forms (e.g., bottle, chair, packaging)
- Importing CAD files and external 3D models (FBX, OBJ)
- Scene organization and proper scaling

Materials & Shaders in V-Ray
- Working with the V-Ray material system
- Creating realistic surfaces: glass, metal, plastic, fabric
- Using textures, reflection maps, and displacement

Camera & Rendering
- Camera settings, angles, and perspectives
- Producing photorealistic render images
- Rendering fundamentals for high-quality output

Lighting & Scene Setup
- Classic three-point lighting for product shots
- Studio setups in Cinema 4D
- Using HDRI for realistic environments
- Effectively applying shadows and reflections

Rendering & Presentation
- Rendering with V-Ray (quality, speed, GI settings)
- High-resolution output for print and web
- Multipass rendering for post-production

Final Project
- Creating a photorealistic product visualization
- Exporting and presenting the final results